23 Blogging Mistakes to Avoid in 2023, According to HubSpot Bloggers

 On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects.

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At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we've experimented with and written many key strategies that can make any blog successful.

We've learned how to harness the power of SEO and research to give our readers valuable content while also generating large amounts of organic traffic at the same time.

Whether you're just starting a blog or have years of experience, it never hurts to gain new tips. Here’s a list of mistakes to avoid in 2023, according to HubSpot Blog managers.

Why do bloggers fail?

Bloggers fail because they don’t realize that blogging is a business that requires effort, time, and attention. Some bloggers fail because they don’t research their audience, they don’t tailor their content accordingly, they blog inconsistently, they don’t use SEO best practices, or they don’t promote their content.

Anyone can start a blog, but many will never give blogging the attention that it needs to be a successful part of a business.

A hobby blog is one thing, but when you want to grow or monetize your blog, there are several things you need to focus on. Namely, you need to identify the goal of the blog, know your target audience and what moves them, build a blog site that is easy to navigate, and choose a writing style that resonates with your audience.